CASE STUDY: White Oak Leisure Centre

The new Shapemaster Feel Good Suite is part of a £20m project to replace the old leisure building in Swanley to create a band new White Oak Leisure Centre operated by Everyone Active.  The opening of the new facilities in February marked the end of a two-year project to deliver a leisure solution that meets the modern needs of its diverse community in Kent.

It’s fantastic to see this centre finally open its doors and provide fitness solutions for the whole community. We are delighted to include a wide-reaching exercise and wellness solution to meet the health needs of a post-Covid world” says Tom Fairey, Development Director of Alliance Leisure.

Designed by architects Saunders Boston, the new centre provides an environmentally responsible activity hub for everyone to enjoy.

In partnership with Alliance Leisure Services and Everyone Active, Shapemaster’s Sales Manager, Alex Perrior, consulted on the choice of nine dual-functional seated exercise stations and three complementary recumbent machines to provide a 40-minute workout for the older exerciser.

The total investment was less than 0.4% of the entire project costs and included the equipment, full training and annual servicing.

Shapemaster provided full account management support to liaise with Everyone Active, Alliance Leisure Services and their contractors to enable a smooth installation.

In partnership with Alliance TA6, Shapemaster provided a full onboarding schedule to ensure that power assisted exercise became an important asset in the business, which included training in the business elements such as marketing and customer retention.

Shapemaster’s comprehensive equipment training was provided as part of the installation, which developed the skills of the fitness professionals who took part.

“This new centre represents the largest public investment for Swanley in over 30 years. Designed to support everyone in the community, across their entire life journey, this facility offers a sustainable leisure provision that will be enjoyed for generations. The pandemic has really hammered home the mental and physical benefits of an active lifestyle. Through this investment we are committing to encouraging an active community to drive health, happiness and prosperity for all.”

Cllr Peter Fleming, Leader of Sevenoaks District Council

“We are proud that Everyone Active has chosen Shapemaster to be at the heart of this excellent new facility in Swanley and that we continue to be part of their business. Reaching out to new markets in leisure is an important step as the sector aims to ‘Recover and Reinvent’ following the disruption of the last two years.”

David Heathcote, Shapemaster’s Head of Business Development

If you’d like to discuss installing a power-assisted studio in your facilities please contact our team for more information.