In collaboration with our partners at TA6, Shapemaster have created a range of support materials for leisure operators both during and post lockdown including:
Online webinar – information and support for existing Shapemaster operators (and those considering Shapemaster as part of their leisure portfolio) during the reopening phase following COVID lockdown.The team cover subjects which include operational issues, members returning to exercise, hygiene and cleaning and time slots for social distancing.
Post-COVID marketing design templates and return to exercise guidelines which outline considerations to form your own operational policies
Your Health Matters Campaign
The COVID-19 pandemic has struck at the heart of the older community and this campaign is designed to inspire them back into local facilities to adopt regular exercise.
Over 65s account for 18% of the UK adult population which is set to rise to 22% by 2030. Over 50s account for 76% of the nation’s financial wealth. Over 50s retain their fitness memberships longer than younger age groups. This is a target group any leisure operator should be focused on.
This free resource will help in winning back your Shapemaster members and attracting new ones. This includes guidance on timing, messaging and the free marketing assets available to you. See the webinar for a full introduction.