Shapemaster is delighted to announce an exclusive strategic partnership with the team at Alliance Leisure to support our existing and emerging customer base.

With a body of experienced leisure professionals, Alliance Leisure will play a key part in supporting the needs of leisure operators by working with them to realise the commercial benefits of their Shapemaster power assisted exercise suites. In line with a financial return on investment, this partnership will help leisure centres deliver an impressive social ROI.  

The team have already played a vital role in kickstarting some of our new and upgraded sites including Everyone Active’s Watford Woodside, Basingstoke Sports Trust’s Newbury and Basingstoke sites, Halo Leisure’s Bridgend Life Centre and most recently Falkirk Community Leisure Trust’s Mariner Centre.

John Lever, Head of Marketing commented “Alliance Leisure have worked alongside Shapemaster for the past 15 years and our new strategic partnership aligns our companies’ objectives of improving the health of the nation.  Working closely with our business development team as well as TA6, our marketing and training brand, this partnership will see a substantial wave of new Shapemaster suites rolled out over the coming years.”

Shapemaster’s Business Development Manager, David Heathcote, says: “We are delighted to align ourselves more closely with the teams at Alliance Leisure Services and TA6. With them we have gained tremendous sector experience that will be focused on helping leisure centres gain the maximum commercial and social value from Shapemaster.”

For further information on the support packages available please contact:

Charissa Newsome: or David Heathcote:

Or call 01484 667474