Based on data collected from over 300 Shapemaster users across the UK, the ‘End User Impact Report’ published last month reveals very positive results for older adults engaging in power assisted exercise.

Over 60% of users indicated that they generally felt better since accessing the equipment, whilst 30% felt that their mobility had improved and 47% say they can now move better.

Other headline statistics include:

  • 67 is the average age of Shapemaster users
  • 44% of users visit more than 3 times a week
  • 27% say they can now move parts of their body that they couldn’t move before
  • 23% have a more improved social life

According to the ‘Kings Fund’ long term conditions are more prevalent in older people, 58% of people over 60. This is reflective of the data collected in this report. In addition, a recent report published by UK Active suggests that 36% of the UK population is over 55 and own 70% of UK wealth. They spent £320 billion in 2017, an increase of £100 billion from nine years earlier. Not engaging this audience leaves a significant market untapped.

This report demonstrates that 40% of users visit Shapemaster equipped centres 3 or more times a week, thus opening enormous opportunity for leisure sites to attract a new demographic of older adult members and tap into secondary spend.

A copy of the report can be downloaded here: