CASE STUDY: Health Studio at Sheppey Leisure Complex, Swale Community Leisure (operated by Serco Leisure)

Since its initial launch in March 2019, the Health Studio based at Sheppey Leisure Complex has attracted and engaged over 300 older adults who now take part in regular physical activity.

The space which formerly housed a children’s soft play area has boosted income generation by 1,240% in just 12 months!

BACKGROUND

Initially the 86m² facility was used as a children’s soft play area and having realised that this had become tired in addition to an increasing number of local product offerings competing for the same business, the team at Sheppey scoped for alternative solutions to maximise on the space.

“We soon realised that there was a key gap in the market which wasn’t supporting adults over the age of 65. Having looked at solutions it became apparent that Shapemaster could address the needs of our aging community. And following the installation we haven’t been disappointed. Infact introducing the health studio has surpassed all of our commercial expectations and has improved the health and wellbeing of so many older adults”.

Chris Mortimer, Centre Manager at Sheppey Leisure Complex

INVESTMENT

An initial investment of £83k for refurbishment of room, Shapemaster equipment and additional kit.

COMMERCIAL SUCCESS

The commercial success of the Health Studio has far exceeded expectations (with member base running at 50% above original business plan). As of March 2020 the centre had 300 members with a monthly direct debit income of £7,500.

In comparison with the 2018 income generation for the space, 2019 reported a 1,240% increase in income generation!

“We are incredibly happy with the performance of the health studio and are currently looking to increase opening hours and develop specialist access sessions to meet demand and support local vulnerable groups”

Chris Mortimer, Centre Manager at Sheppey Leisure Complex

“I didn’t expect it to be so social. I’ve made new friends and we’ve been out for meals together and are looking forward to shopping together when the weather improves”

Sue, aged 72, member at the Health Studio

HEALTH & WELLBEING

Following a preliminary survey amongst some of the centre’s members with an average age of 68, the impact to health & wellbeing was significant!

  • 94% of members indicated that they were living with one or more long term health condition
  • 71% say they can move better since using the facility
  • 59% say their mobility has improved
  • 35% say they can move parts of the body that they couldn’t move before
  • 47% indicated that their pain had reduced or gone

Members also reported improvements within their social experience, with 57% saying that it had improved their social lives.

Download Sheppey Impact Report

If you’d like to discuss installing a power-assisted studio in your facilities and see the amazing success that Sheppey Leisure Complex have experience, please contact our team for more information.

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