The toning suite at Grimsby leisure centre has been part of the product offering for over 10 years at the site. In 2016 the suite was refurbished along with a complete upgrade of equipment totalling 16 Shapemaster stations running across two circuits.
The average age of members is 66 and 65% of these visit the centre twice a week. 41% of members have been using the facility for over 2 years.
Around £60k investment for equipment and refurbishment of room.
The suite currently generates around £9,900 per month and attracts 450 people each week, which is now nearing capacity.
50% of the footfall is generated by the ‘Active Forever’ referral pathway with around 20 members each month transitioning to other areas of the leisure centre including traditional gym. Progressing clients has become essential as this allows for new members (approximately 20 new members each month) to access the toning suite.