Shapemaster are incredibly proud of the longevity, reliability and performance of our equipment. However, and like many other gym equipment providers there comes a time when considering an upgrade becomes a sensible option, and it needn’t be exhaustive on annual budgets!

Over recent months, leisure operators such as Everyone Active, Burnley Leisure and Halo Leisure have seen an improvement in membership numbers following their upgrades.

Scott Bryce, Burnley Leisure commented “The previous equipment was five years old and looking tired, we had seen a fall in our retention statistics and feedback from new members and potential leads was that the area did not look to have the same investment and love as our main fitness suite in the same centre .Within East Lancashire we also have a number of competitors within the toning tables area and constructed a business plan to further drive sales and enhance our offering”.

Karen Foster, Feelgood Co-Ordinator said “We have had fantastic feedback from all of our members since the upgrade; our equipment uses the very latest technology in assisting our members whatever their needs. We pride ourselves on creating our very relaxed atmosphere within the centre and all ladies no matter what your circumstances are made to feel so welcome, our social calendar is ever expanding”

Scott added, “We have witnessed a positive upturn in membership sales and especially retention since investment with the new equipment. We have now created a very relaxed, welcoming and family oriented atmosphere with also offering an additional exciting Feelgood Plus membership that includes access to all fitness classes, swimming, sauna, steam and spa facilities.”

For further information on upgrading your existing Shapemaster facility – and the membership development support we provide – please contact: David Heathcote: david@shapemaster.co.uk

Burnley Leisure offer a wide range of competitive membership packages for all fitness levels, including free personal training, outstanding group exercise classes with access to 17 gyms and 16 swimming pools. For more information on tailoring a package to suit your needs please visit www.burnleyleisure.co.uk or call 01282 664444.