By 2030 the number of people in the UK aged 60+ is estimated to increase to 20 million, up 31% from the current total of 15.3m today (Reimaging Ageing 2018, UKActive). By mid-2031 the UK population is expected to reach 70 million and the over 60s will account for 28% of the UK population. In fact, by mid-2043, there are projected to be many more people [...]
The launch of Sport England’s 10-year strategy, Uniting the Movement, forms a pivotal moment in our industry and the role we play in society. The first of the Five Big Issues is perhaps the most important and overarching: a chance to Recover and Reinvent. The sector must seize the moment to ‘reinvent’ and interpret [...]
Leisure marketing and training experts, TA6, conducted a national fitness survey with over 4,000 responses via leisure operators on their social media channels. Around 1,000 of these respondents were aged over 55. The survey gathered headline data on the feelings of the public towards exercise and fitness during and after COVID-19 lockdown, which will [...]
