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Princess Royal opens “Body Basic”, The country’s first Assisted Exercise Therapy Suite

15th March 2006 - HRH The Princess Royal launches Basic’s Autotherapy Suite. The Brain and Spinal Injury Charity in Salford is affiliated to Greater Manchester’s Clinical Neuroscience Centre, one of the largest in the country!
HRH Princess Anne, shown here with Glynis Shaw, 52, on the Shapemaster equipment. Glynis, who had a stroke in 1998 uses the equipment twice a week.
The centre was founded by Bolton Businessman Derek Gaskell MBE after his wife had undergone life saving surgery and then came home but could not walk or talk and suffered deep depression. Derek set about creating and establishment to cater for people in similar circumstances. Wendy Edge, Director says “After injury and physiotherapy at hospital where do people go next? So many of our clients either physically couldn’t or don’t want to go to a gym, we provide a safe, friendly and effective alternative.”
The Feelgood Factory, Shapemaster’s working showroom in Huddersfield, UK, has proven to be such an asset that another centre is planned to open in Stoke in June, not only can potential customers work out on the new equipment, they can see how busy the centre is too. Watch this space for news of the new Stoke centre!!!
Greasby pharmacist Michele Clark has served the local community for over 11 years and during this time she has looked after the healthcare of thousands of local residents, many suffering from aches, pains, depression and poor general health.
Michele realised that many of the patients she dispensed medication to could improve their health if they simply took regular exercise, so she decided to tackle this problem herself by opening her own exercise centre.

After five months of research into different types of exercise systems she chose Shapemaster’s power assisted range of machines. The assisted exercise associated with this type of equipment is ideal for all fitness levels, young or old and perfect for clients suffering from aching joints, depression, obesity and other health related problems.
Motorvation is open 7 days a week. For further details please telephone Michele Clark on 0151 6777 555.
Mother and Daugther team, Kelly and Jane celebrate at the opening of the new toning and beauty centre in Downham Market. The launch evening, April 6th, was attended by over 60 invited guests and clients, who were the first to try out Shapemasters latest Easytone range.
Kelly said after the event; "The whole evening was a huge success with many people joining on the night. The whole business has taken off quicker than I ever expected and the phone is still ringing now. I would also like to thank everyone at Shapemaster for their help and advice with choosing the right equipment for my Salon."

Pictured left to right. Kelly Baxter, Jane Baxter, Hayley Duncalf, John Mollart, Shapemaster UK, and John Leech, President of Chamber of Trade, Downham Market, pictured during the official opening of Bella Zest.

The Feelgood Factory, Shapemaster’s working showroom in Huddersfield, UK, has proven to be such an asset that another centre is planned to open in Stoke in June, not only can potential customers work out on the new equipment, they can see how busy the centre is too. Watch this space for news of the new Stoke centre!!!

Athens Bodyworks Gym: Mrs Georgia Mazidzoglou prepares her new working showroom in Athens for the big launch, shown here on the right with Rachelle Turner from Shapemaster.

Miroslav Dlouhy and his wife Jitka, Shapemaster distributors from the Czech Republic visit the UK headquarters for staff training and of course to celebrate St Patricks day!!

Mr Ad Leistra, Shapemaster distributor from Holland gets his pilots licence and takes to the air in his Cessna. The picture shows pre-flight checks prior to take off with Mr Howard Blackburn, MD of Shapemaster.
Shapemaster sign new deal to set up a manufacturing plant in the USA

Pictured above after the $75 000 000 deal was signed are (from left to right) Howard Blackburn Managing Director of Shapemaster, Louise Ledger President of Shapemaster USA, Karen Tipton Sunbelt Business Brokers & Peter Landon Director Shapemaster
Following on from the success of our new product launch at the annual summit in November 2005, Shapemaster, signed a landmark deal to manufacture products under licence in the USA. The contract will be based on a turnover not less than $75 000000 over the next 15 years.
Mr Blackburn says “Our products are in huge demand in the US, we needed to find a way to reduce lead times and save on the ever increasing shipping costs, this was the obvious answer” Louise Ledger adds “We are delighted to have signed this deal to manufacture the best exercise equipment in the world, there is no stopping us now!”
The plant will be based in Oklahoma and will be fully operational within 6 months.
By engaging the services of Digital Therapy, one of the countries leading website designers, Shapemaster have transformed their web presence. “We needed to change our whole image as well as the range of products” comments Peter Landon- Director.
The new Logo has brought the companies image into the 21st century and the website reflects this change.
Navigation through the site could not be simpler, products are easy to see and the explanation of assisted exercise typifies Shapemasters commitment to educating the masses on working smart not hard.
Every month this news page will be updated with stories from the UK and around the world, please contact us if you have and interesting story or Toning experience.
The Business opportunities page shows how Shapemaster now offer a much more comprehensive package to their customers, almost offering a franchise deal at just equipment prices!
The members page allows Shapemasters customers to access the ever expanding portfolio of marketing materials and training options, Peter Landon knows the importance of training “It is essential that we do everything we can to ensure that any customer of Shapemaster is trained in every aspect of running a successful business, this includes sales and marketing as well as product training”.
This page will also allow exercisers to find there nearest centre as members register.
The research page will continue to develop as information comes in from University testing houses and medical research facility, Shapemaster also encourage customer feedback, this helps the product to be improved wherever possible.

Set to open Mid February, the Feelgood Factory will double as a showroom for potential customers wanting to try out the new equipment first hand, and as a working Salon for the local community to enjoy.
Rachelle Turner, Shapemaster Staff Trainer and operator of the Feelgood Factory adds “This gives us a real opportunity to gain instant feedback on our operational training, I am really excited and can’t wait to get started. We named it the Feelgood Factory because that exactly how you feel when you have finished your workout.”
Michelle Landon, a qualified Pilates instructor has worked with Shapemaster to introduce the hugely popular Pilates routines into their program and says “The workout you can now get is simply the most effective power assisted exercise you can get, I would recommend it to anyone tired of the old “sweat and grunt routines found in old fashioned gyms.”