The 50+ population is now the fastest growing market in the world. Across the world, people are living longer and as such are demanding more from their retirement years.
The recent rise in senior living communities and retirement villages is a clear demonstration of the wider variety of lifestyle choices now available to this market. In addition, as our senior population becomes more discerning about their housing and care options, so too are they focusing on maintaining their health and wellbeing and thus their independence and quality of life.
For many people the effects of getting older can often be simple daily tasks becoming more difficult to perform, such as getting out of the bath and reaching the top shelf in the kitchen.
For some it can also be a loss of strength and balance that can result in a fall, which can often then have an immediate and severe impact on mobility, independence and confidence.
Despite the fact that we try to remain as active as possible as we age, the majority of exercise such as walking, gardening or using a conventional gym, will only target select muscle groups, meaning other areas of the body can often weaken. Core Strength is often one of the main areas to weaken as we age, as it is often the least exercised, which can impact heavily on everything from balance to bladder control.
Shapemaster's Easytone range has been specially developed to offer a 30 minute circuit that exercises, stimulates and strengthens all the major muscle groups in the body, including the core. It is a far safer form of exercising than traditional fitness equipment and provides a multitude of benefits, from improving general strength and flexibility, so users can reach that top shelf again, to improving bone density, circulation and muscle tone.
Shapemaster equipment provides the perfect exercise solution for any senior living facility or retirement village and is guaranteed to help your residents maintain and even improve their health and wellbeing.
It can also be used by on-site physiotherapists who want to prescribe exercise as part of a rehabilitation program.
“From studies done we have found the main benefits to be better balance, leading to fewer falls, better posture and increased bone mineral content”
Dr Ron Butterly, Leeds Metropolitan University
“We have yet to find someone who does not benefit from exercising on Shapemaster”
Dr Bert Jacobsen, Research Team, Oklahoma State University